What’s the ad agency of the future? It’s the Beatles.
Before Covid hit, the main topic of advertising discussion was: What does the ad agency of the future look like? What’s the model going to be? How’s it going to work? I don’t think we need to ask that question anymore. I believe we’ve been living the ad agency of the future for the last 16 months. This is it. It’s Palmolive. You’re soaking in it. First of all there are no stupid buildings. Those things were expensive. And they were a pain to get to. And you had to stay inside of them all day and all night. It was really a bummer. The furniture was nice. And sometimes they had bagels. But rarely the good ones. Mostly just Einstein’s which are garbage in my opinion. Also, there’s no more Linda. While you wait outside the SVP’s office for 45 minutes because her 2:00 went long and then she had to hop on the phone with a client, Linda would always be there with a good story to help kill the time. Usually it was about her Shih Tzu, Abraham. Oh, the adventures those two had together! Abra
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